Brand Identity & Illustration Systems for Scalable, Real-World Brands
If you're a product based, retail, or hospitality brand with a discerning eye, great sense of humor, and ambitions that are barely contained, you're in the right place. I'm a designer and illustrator who creates thoughtful brand identity and illustration systems for brands and businesses on the rise. Below are three ways I can support you in positioning and scaling your brand.
Brand Design Packages
1. Brand System (Foundation)
Starting at $7,500
For businesses building a strong, cohesive identity from the ground up or refining an existing identity. This package is designed for brands that need a strategic visual foundation to support future growth and ensure every touchpoint is beautifully designed and aligned from the start.
Best for
New businesses, growing brands, or established companies in need of a more cohesive and elevated identity.
Ideal if you need
A clear visual direction, stronger brand recognition, and a flexible identity system built to scale with your business.
Common challenges
Your brand feels inconsistent, outdated, or disconnected across platforms, making it difficult to establish yourself as a premium brand.
What you’ll get:
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Industry & Brand Audit (2-3 Weeks)
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Comprehensive research of your industry and competition.
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Breakdown of what competitors are doing that works and doesn’t work and how we can make you stand out.
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Establish an art direction that represents your brand’s voice.
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Logo System and visual identity
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Illustration system
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Color & Typography system
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Brand Guidelines (How everything works together)
Outcome:
A cohesive, scalable brand foundation that connects identity and illustration into one system. Having a connected brand system with clear rules in place will allow you to build additional assets that feel intentional.
2. Brand System + Applications
(Most Popular) Starting at $11,000
Best for
Brands that need both a strategic identity system and the real-world assets to bring it to life across packaging, print, and customer-facing touchpoints
Ideal if you need
A fully developed brand system paired with thoughtfully designed applications. Your brand system will not only be strategically crafted, but consistently carried across physical and customer-facing experiences.
Common challenges
Your identity needs to extend beyond core brand assets into the physical materials that shape how customers experience your brand day to day.
Includes everything in package 1, plus:
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Printed marketing materials (3) e.g. menus, collateral, flyers, business cards, etc.
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Application to 2 pieces of merchandise e.g. (t-shirt, tote, etc.)
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I’ll recommend trusted production partners for printing and production and coordinate directly with them to ensure every detail is executed to spec.
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Design applied to website home page (static)
Outcome:
A complete brand system that is applied consistently across products, print, and customer touchpoints.
Add Ons
As your brand grows, it needs to scale beyond products and printed materials into physical spaces and digital environments without losing cohesion, clarity, or character.
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Packaging Design (Price TBD)
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Website design up to 6 pages ($5,000)
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Murals / Experiential Design - TBD
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Signage design (In collaboration with sign painter)
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Mural Design (in collaboration with muralist, TBD)
Outcome:
A fully integrated brand system that extends across products, packaging, physical spaces, and digital presence.
Custom Illustration
Do you have a special project that needs some custom artwork? Projects include, but are not limited to:
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Poster Design
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Album Artwork
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Mural Design
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Packaging Design
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Book Cover Artwork
Custom illustration prices are determined on a per project basis, but typically start at $3,000 per illustration, depending on complexity.
