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SMACKD Coffee is a coffee company and soon to be coffee shop based in Los Angeles, California. The company was started by TikTok influencer Thomas Petrou, whose following is very young, so I decided to go for a playful branding concept, using pastel colors, fun typography and illustration.
Branding Design: Morgan McPeak
Art Direction: Morgan McPeak
Packaging Design: Morgan McPeak

COLOR PALETTE
I chose an assortment of pastel colors, contrasted with a black background. I thought the combination was young and playful, yet cool and eye catching.
BLACK
#000000
PURPLE
#CAC2F2
TEAL
#B6FFEA
GREEN
#D9FFC0
PINK
FFBBBB

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