SMACKD Coffee is a coffee company and soon to be coffee shop based in Los Angeles, California. The company was started by TikTok influencer Thomas Petrou, whose following is very young, so I decided to go for a playful branding concept, using pastel colors, fun typography and illustration.
Branding Design: Morgan McPeak
Art Direction: Morgan McPeak
Packaging Design: Morgan McPeak
I chose an assortment of pastel colors, contrasted with a black background. I thought the combination was young and playful, yet cool and eye catching.