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SMACKD Coffee is a coffee company and soon to be coffee shop based in Los Angeles, California. The company was started by TikTok influencer Thomas Petrou, whose following is very young, so I decided to go for a playful branding concept, using pastel colors, fun typography and illustration.

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Branding Design: Morgan McPeak

Art Direction: Morgan McPeak

Packaging Design: Morgan McPeak

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COLOR PALETTE

I chose an assortment of pastel colors, contrasted with a black background. I thought the combination was young and playful, yet cool and eye catching. 

BLACK

#000000

PURPLE

#CAC2F2

TEAL

#B6FFEA

GREEN

#D9FFC0

PINK

FFBBBB

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