Magdalene is a health and wellness retreat located in Detroit, MI. It's name is inspired by Mary Magdalene, who has long been symbolized as the Divine Feminine. She is often depicted holding both a (red) egg and a chalice, both are thought to symbolize many things, including fertility. This is why I chose to position her hands in a similar shape to a chalice, which are cradling a red egg.
In order to create a cohesive branding package, I borrowed the eye lashes from the logo badge, and flipped them to create a crown for the wordmark and icon. These are not just images to tie these elements together, but they also have meaning. The eyelashes symbolize feminitiy, and the crown symbolizes royalty, both adjectives synonymous with the legend of Mary Magdalene.
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