Cafe Alto is a Cafe in Brush Park, Detroit. I wanted to create a branding concept that captured the feel of the cafe, which is friendly, inviting and non pretentious, yet still high quality and sophisticated. The logo has become a recognizable staple in the neighborhood.
Branding Design: Morgan McPeak
Art Direction: Morgan McPeak
Packaging Design: Morgan McPeak
COLOR PALETTE
When a client expresses an interest in a very colorful brand identity, I get excited. Since I anticipated creating a different label for each coffee, I decided to assign a different color palette to each individual blend. This allowed me to have both monochromatic and extremely colorful branding assets.
GREEN
#DFE9BF
CREAM
#FFF7EB
TEAL
#B6E0D2
PURPLE
#DED0E1
FUSCHIA
#DEA7CC
RED
#FOB6B1
ORANGE
#FAD6A5
