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Cafe Alto is a Cafe in Brush Park, Detroit. I wanted to create a branding concept that captured the feel of the cafe, which is friendly, inviting and non pretentious, yet still high quality and sophisticated. The logo has become a recognizable staple in the neighborhood.

Branding Design: Morgan McPeak

Art Direction: Morgan McPeak

Packaging Design: Morgan McPeak

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COLOR PALETTE

When a client expresses an interest in a very colorful brand identity, I get excited. Since I anticipated creating a different label for each coffee, I decided to assign a different color palette to each individual blend. This allowed me to have both monochromatic and extremely colorful branding assets. 

GREEN

#DFE9BF

CREAM

#FFF7EB

TEAL

#B6E0D2

PURPLE

#DED0E1

FUSCHIA

#DEA7CC

RED

#FOB6B1

ORANGE

#FAD6A5

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